Believe it or not, you have some people who like the looks of the Jeep product however they don't necessarily need the 4WD or can't/don't want to afford one with it.
I've had plenty of customers come up from the South who had 2WD Jeep plus you also have all the snow birds who won't be taking their Jeep off-road or planning to be in area that gets a lot of snow or ice.
4WD has always been known for better grip and traction during off-road use, much more than it's AWD counterpart. Nowadays a lot of AWD systems use some sort of corner vectoring which helps it retain grip under a lot of circumstances. When it comes to off road and the slow speeds sometimes needed, the 4WD system, especially from Jeep shines.
Not to mention, the Cherokee and The Renegade use the same 9-speed automatic transmission and it's unique in it's operation. It launches the vehicle in 4WD to a speed of 20-25mpg and then it'll disconnect from the rear differential and be FWD till the 4wd is either driver or event activated.
Sales & Product Specialist @ Putnam Chrysler Dodge Jeep - North East Connecticut
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