[Dr.G]

http://truckyeah.jalopnik.com/2015-jeep-renegade-gearing-up-for-world-conquest-with-t-1563499172

http://www.businessweek.com/articles/2014-03-07/fiats-baby-jeep-renegade-hails-from-italy

When the 2015 Jeep Renegade was first announced, we were hearing sales-target rumors of about 150,000 per year as a Jeep, and 130,000 as the Fiat 500X. But new information has come to light suggesting Jeep's planning to sell way, way more.

Jeep representatives are still staying quiet on numbers, but Wards Auto reports Chrysler is planning to christen their new plant in Goiana, Pernambuco, Brazil with the Renegade as the facility's first product... at a rate of 250,000 vehicles per year. That would be in addition to production already confirmed for Italy.

Fiat/Chrysler have also established a relationship with Guangzhou Automotive Group in China, announcing almost a year and a half ago that the alliance would facilitate Jeeps being built in China. The small Compass is already popular in the People's Republic, and it's known that Jeep CEO Mike Manly is keen to grow the company's D-Segment there. Seems plenty plausible that the 2015 Jeep Renegade could be the first Jeep to be built in China through the company's new alliance with Guangzhou.

Jeep set a sales record last year, moving a total of 731,565 SUVs around the world. Adding 250,000 units to that sounds pretty ambitious, but another 250,000 plus the capacity of two other plants would be downright imperialistic!

I doubt Jeep planning on doubling their entire output with Renegade sales alone, but it does sound like they're going to be building more than initial reports led on. Who thinks this little SUV is going to be popular enough to warrant three production centers?

 

[4x4]

renegade is taking ova the world

 

[tony]

thats a **** load of renegades, with that we should expect a lot of raging wrangler owners.

 

[snokat]

With 500s already running around $25k, I'm wondering how a TH can stay under $30K imported.
Also wondering about demand if the Renegades are received well, the price could get stupid.
I'm thinking white TH, but I'll wait to see it in person.
Oh, the black one spotted in the mid-west has to be a naked sport, they probably thought peeps would mistake it for a Scion box. ;-)

 

[Jeepers]

Jeep is turning into a truly global brand, its pretty cool.

Silly Jeep though, doesn't it know that Asia is the hardest continent to hold when you are playing RISK?

The Renegade is going to be successful, but now its just a question of how successful.

 

[Willy]

yes but are you sure the 250,000 was not capacity for the entire facility? I know there are also plans to build the Wrangler it was I believe down in Brasil...

 

[raz-0]

yes but are you sure the 250,000 was not capacity for the entire facility? I know there are also plans to build the Wrangler it was I believe down in Brasil...

Capacity is somewhere around 300k. Somewhere between 200-250k was planned capacity for the start. Production was supposed to be split, but primarily the platform underpinning renegade. In theory, based on previous news, if the parts show up, they can squeeze out between 150k and 200k renegades.

By the time the majority of 2016 models start showing up, FCA should in theory have capacity for about 185k renegades globally with planned capacity for another 100k. Roughly. And remember capacity doesn't mean they use it for that, just that they could.

It's a big assumption to make that Renegades will be scarce. They are a sales success in the EU, but keep in mind that the entire jeep lineup for 2014 shipped about what the juke shipped in the US for 2014. You could double that and the melfi plant could still cover a juke-level seller in the us with some room to spare IIRC. (that would be about 73k units between both eu and us from a facility that can produce something like 75k a year before full tilt 3 shifts).

Capacity is well ahead of demand still. We'll see how that persists, but I suspect unless there is significant give on msrp, it'll have trouble out selling the successful cherokee as the price jump isn't that big.

 

[Jeepers]

Production is not the problem. I am just wondering if there will be a sufficient amount of demand for the Renegade. All that production capacity won't matter if there isn't enough demand for them all.

 

[raz-0]

Production is not the problem. I am just wondering if there will be a sufficient amount of demand for the Renegade. All that production capacity won't matter if there isn't enough demand for them all.

At the current prices without incentives and much margin? I think they are bringing too much capacity online unless they can really get a good fit in the South American market.