I'm not sure what the marketers were thinking. Few people actually "look" at planes at an airport and when the plane is doing its job as a billboard, its 30,000 away from any viewers. And a plane is the worst thing to take off-roading over rough terrain. We've all seen films of what that looks like.
Just not sure what they're after here.
I guess it is different. How many aeroplanes do you see with this kind of advertising? Few people actually look at an aeroplane, but it is something that people will notice, unless they are walking round in a daze or have a guide dog or a white stick.