[keymonkey]

Jeep is aiming the Renegade at younger drivers and therefore more tech and social media aware drivers. Does anyone else think Jeep is missing an opportunity to create more buzz between auto shows? They hired the youngest designers to build it, why are they using the same old tired ad execs to promote it?? Where is the Renegade instagram, random trail tweets, facebook page. A few car show videos hosted on the Jeep website is not even on the radar of this demographic. Do they think a hastily put together phone app is the way to go? Seems like squandered opportunity to me. Thoughts?

 

[jckevns]

I liked the cherokee effect that jeep did with the release of the new cherokee. Something similiar for the renegade would hbe nice

 

[NERenegade]

It could be because it's so far out. I agree that there has to be a different approach to keep interest. Maybe they still need to make them for upcoming media, then they can shoot commercials and shorter vids for online? I think the tech will sell itself, but they need to show it!

 

[woodythompson1]

Being that they started production, it would be wise to at least announce pricing and built it online already. I'm tired of looking at the same Renegade webpage just showing a few pictures here and there with already old videos. And why doesn't the website show or talk about the Limited model, just the Latitude and Trailhawk versions....

 

[lavaXterror]

I was told we wont see the car until December (in NY, anyways). Plenty of time for buzz. Although they should release it in the summer, if you ask me, as its an open air vehicle!

 

[4x4]

we will prob see some promos this summer

 

[Willy]

I hear what you're saying key, but the thing is this demographic has the attention span of a shivering tic. In today gone tomorrow, distracted by the dancing cats wearing rainbow shoes. Double plus this demo is odd, they don't want to be sold things in traditional ways but if you attempt to engage with them in non traditional ways they get uppity about privacy and ethical social media uses...

besides they're broke. Young people's car is just rhetoric from Jeep and they know it.

 

[4x4]

they will probably haave better luck advertising closer to the release date. like you said. people just forget stuff. if you start advertising and dont sell the car until a year later. people will get hyped up for nothing.

 

[Jeepers]

Well, Jeep did come out with a laughable clothing line recently. If any publicity is good publicity then this wierd jeep clothing photo op is good for the brand. The whole photo shoot is pretty awkward though.

I think there might be a bit of a lull in Renegade info but coming up to the end of the summer we will probably start to hear more again.

 

[bunburry]

Wtf?

 

[keymonkey]

Looks like jeep is putting out some swag to go with the expansion of it's market. I can almost guarantee that the clothing is focused on the Chinese market. Having spent time in P.R.C I have seen the power of brands there. Western brands, even ones with not much cache' here, have amazing power there. Introducing Asia to the Jeep image we know here (In Asia Jeep is a luxury import only) by building locally and therefore much more affordable SUV will be a HUGE win for Jeep.

So did a quick search while writing this for info to back me up....here's a bloomberg that describes it way better than me. http://www.bloomberg.com/news/2012-05-22/jeeps-sell-for-189-750-as-china-demand-offsets-tariffs.html

 

[4x4]

Jeep gear is so popular in China that there are more than 1,500 licensed clothing outlets in the country, where only 120 auto dealers sell the brand. While Jeep has a strong image connected to an adventurous lifestyle, three decades of changing ownership have left it without local production and missing out on surging demand for SUVs in the world’s largest vehicle market.

“Our brand awareness and consideration is running way ahead of where our actual volumes are,” Mike Manley, head of the Jeep brand, said in an interview in Beijing last month. “That’s why I can’t say strongly or often enough just what an opportunity China offers for us.”

Jeep sales rose 63 percent last year to 19,013 -- less than three days worth of China sales for General Motors Co. (GM), the top foreign automaker in the market. Detroit-based GM has 2,900 dealers -- more than 24 times the Jeep number -- that sold 2.55 million vehicles last year, mostly Buick, Chevrolet and Wuling models.

Manley, who oversees Asian business for Jeep owner Chrysler Group LLC, said he wants to increase the brand’s sales in China by expanding Chrysler’s dealer network by as much as 29 percent this year and restarting local production by early 2014.

While Ford Motor Co. (F), a late entry to China, is working just to build awareness of its brand and products, Jeep struggles to meet runaway demand.

wow jeep is very successful in china

 

[jumpcage]

I was told we wont see the car until December (in NY, anyways). Plenty of time for buzz. Although they should release it in the summer, if you ask me, as its an open air vehicle!

I can't agree more. Is there a reason why they wouldn't are they that behind? I honestly wouldn't mind testing it out with the roof open and windows down before I put her to the shivering test, although it should be fun to test out in the snow as well.

we will prob see some promos this summer

Tell me about and thats all we will get.

 

[Dhalgren]

Oh there is buzz. The initial reaction at Jalopnik in early March was very positive, and last night we got this technical article on its off road capabilities, also from Gawker media.

http://indefinitelywild.gizmodo.com/will-the-2015-jeep-renegade-be-any-good-off-road-1580389048

 

[tony]

We also looked at the Subaru Forester, Toyota RAV4, Range Rover Evoque and VW Tiguan but again, those vehicles are not really significant in terms of their off-road capabilities. So, we looked at other Jeeps.

and i thought the Evoque was good off-road.

 

[Jeepers]

The Renegade seems like the type of car that they will figure out some type of weird PR stunt to do. I'm sure it is in the works. Watch for it in the late summer I would guess.

 

[Willy]

theres buzz enough, you don't want to tire out the audience with droning on repetitive information. allow us to spin up into a tizz, relax digest, then spin us up into a tizz again...

 

[tony]

The Renegade seems like the type of car that they will figure out some type of weird PR stunt to do. I'm sure it is in the works. Watch for it in the late summer I would guess.

You never know, maybe they will see fit for it or maybe not. Already it's a big deal.