Jeep has begun to advertise the Jeep Renegade with a new commercial. The commercial is decidedly youthful and rebellious. The main message of the commercial is to "Do something!" And by that I think Jeep means that you should do something adventurous, but also that the Jeep Renegade is capable of taking you anywhere you need to go in order to do whatever you choose to do.
The more exciting part of the commercial is actually seeing the Jeep Renegade in action on some off-road trails. It's not as though the Renegade is climbing up any cliff faces, but it looks more than capable of driving over dirt and gravel with some swoopy hills as well. The Renegade is even shown driving through a snowy white mountainous area. Not sure where that is, but I would guess Alaska, or maybe Sweden.
The commercial further shows the Renegade driving on city streets. I think this is a good move as the whole commercial shows how versatile the Renegade is. It is comfortable on the street and off the road. It also shows a lot of young people, having fun, so all-in-all Jeep has done an excellent job of representing the Jeep brand and defining the Renegade for consumers.
Obviously Jeep is going to show the Renegade in shots where it appears to be very off-road capable, but do you believe that the Renegade is capable simply from seeing these shots in this latest commercial. Watch this video and also the few other examples of the Renegade going off-road that are around, and let me know what you think of the Renegade's supposed off-road capability.