[Willy]

Jeep has the Renegade out at the North Face Kalymnos Climbing Festival in Greece. Talk about converging on the target market...

• Jeep® is presenting sponsor of the third edition of the international event for climbing professionals and enthusiasts, "The North Face® Kalymnos Climbing Festival", from 9 to 12 October.
• The new Jeep Renegade, the first Fiat Chrysler Automobiles car to mark the brand's entry into the Small SUV segment, joins athletes arriving from around the world.
• The new Renegade is designed for a younger target that lives life "wild and wired" and wants to not only express itself in a non-conformist manner, but also follow that instinct - which is Jeep's as well - of discovery and adventure, wherever they hide. These are the same passions that spur the climbing enthusiasts who will visit the fascinating Greek island for four days.
• A fleet of Jeep Wranglers and Wrangler Unlimiteds will be available to the organisation as well.
• The "Jeep Award" is offered to the first athlete who climbs the route with the highest level of difficulty.
• Videos, photos and updates of the event available on the Jeep-People and Jeep Italia social channels.

 

[bunburry]

ah so this is the ideal consumer, or simply the aspiration?