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FCA sales volume for the year is up 6%, but according to Tim Cain without Jeep the rest of FCA is down 2% YoY.

Consider this, in the US total auto sales across all brands rose 15%, FCA brands not named Jeep only posted a minuscule 1% increase YoY. Cain offers a stunning observation, 40% of FCA's US volume is dependent on Jeep, no wonder the UAW didn't get their way until they threatened to essentially halt Jeep production.

Even RAM, Jeeps perpetual partner for growth at FCA, has struggled in the second half of 2015. RAM has lost 2% of its overall market share through September. 2% isn't much, sure, but when the overall market for pickup trucks has steadily climbed throughout the year, gaining 11% YoY in September, a regression is certainly concerning.

As for Renegade vs 500X, the Jeep is outperforming the Fiat by 11 sales to 1 and Fiat is shouldering a massive 193 day supply of 500X's.
 

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FCA sales volume for the year is up 6%, but according to Tim Cain without Jeep the rest of FCA is down 2% YoY.

Consider this, in the US total auto sales across all brands rose 15%, FCA brands not named Jeep only posted a minuscule 1% increase YoY. Cain offers a stunning observation, 40% of FCA's US volume is dependent on Jeep, no wonder the UAW didn't get their way until they threatened to essentially halt Jeep production.

Even RAM, Jeeps perpetual partner for growth at FCA, has struggled in the second half of 2015. RAM has lost 2% of its overall market share through September. 2% isn't much, sure, but when the overall market for pickup trucks has steadily climbed throughout the year, gaining 11% YoY in September, a regression is certainly concerning.

As for Renegade vs 500X, the Jeep is outperforming the Fiat by 11 sales to 1 and Fiat is shouldering a massive 193 day supply of 500X's.


Do you have figures for the whole world?
 

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In Europe it's the other way around:


----Jeep Renegade-----FIAT 500X

January------3.307 vs 2.071
February-----3.904----3.151
March--------5.356----5.095
April----------4.538----6.726
May-----------4.884----5.645
June----------5.347----7.608
July-----------4.442----7.000
August--------2.712----3.604

TOTAL JAN-AUG 34.490 vs. 40.900

Total JEEP sales JAN-AUG: 56.364 (Renegade = 61% share)
Total FIAT sales JAN-AUG: 437.589 (500x = 9% share)

source: left-lane.com
 

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It seems a over simplidied analysis, not a word about segments evolution in last years in U.S.A. market (large increase of crossover, SUVs, pickup and contraction for passengers cars), nor about production constraints or dealers network size r the brands and to end about strategic choices made by FCA, margins on vehicles sold, world strategy, ....
Resources are limited, either financial or R&D people, where do You think a manager will invest money and engineering resources, in a growing segment or in a flat/decreasing segment?
 
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