Chrysler-Fiat chief executive officer Sergio Marchionne said on Tuesday that he expects Jeep to sell more than 1 million vehicles in 2014.
"We are going to break the million mark this year," Marchionne said today in an interview on WJR-AM radio, according to Bloomberg. "When you start talking about 1 million in 2014, we have really taken that brand a long way, and there's a long way to go."
The 1 million vehicle goal set by Marchionne is a large jump over the record breaking sales of 2013 that came in at 731,565 units. It is also at odds with what the CEO of Jeep, Mike Manley, has forecast for 2014. He believes Jeep will reach 1 million annual sales in 2015.
"If the new Cherokee is successful here and in international markets, we should be able to take a big chunk out of that remaining 300,000 we need for the million," Manley said. "It's a stretch to say we would do it in '14, but if not in '14, we should certainly be on track in '15."
Though reaching 1 million may be a bit of a stretch for jeep to accomplish in 2014, it isn't impossible. Jeep grew sales from 276,000 units to 780,000 units in just four years.
"We are going to break the million mark this year," Marchionne said today in an interview on WJR-AM radio, according to Bloomberg. "When you start talking about 1 million in 2014, we have really taken that brand a long way, and there's a long way to go."
The 1 million vehicle goal set by Marchionne is a large jump over the record breaking sales of 2013 that came in at 731,565 units. It is also at odds with what the CEO of Jeep, Mike Manley, has forecast for 2014. He believes Jeep will reach 1 million annual sales in 2015.
"If the new Cherokee is successful here and in international markets, we should be able to take a big chunk out of that remaining 300,000 we need for the million," Manley said. "It's a stretch to say we would do it in '14, but if not in '14, we should certainly be on track in '15."
Though reaching 1 million may be a bit of a stretch for jeep to accomplish in 2014, it isn't impossible. Jeep grew sales from 276,000 units to 780,000 units in just four years.