[Jeepers]

Chrysler-Fiat chief executive officer Sergio Marchionne said on Tuesday that he expects Jeep to sell more than 1 million vehicles in 2014.

"We are going to break the million mark this year," Marchionne said today in an interview on WJR-AM radio, according to Bloomberg. "When you start talking about 1 million in 2014, we have really taken that brand a long way, and there's a long way to go."

The 1 million vehicle goal set by Marchionne is a large jump over the record breaking sales of 2013 that came in at 731,565 units. It is also at odds with what the CEO of Jeep, Mike Manley, has forecast for 2014. He believes Jeep will reach 1 million annual sales in 2015.

"If the new Cherokee is successful here and in international markets, we should be able to take a big chunk out of that remaining 300,000 we need for the million," Manley said. "It's a stretch to say we would do it in '14, but if not in '14, we should certainly be on track in '15."

Though reaching 1 million may be a bit of a stretch for jeep to accomplish in 2014, it isn't impossible. Jeep grew sales from 276,000 units to 780,000 units in just four years.

 

[tony]

1 million shouldn't be too hard for them at all. Being under Fiat which seems to know how to run a company better, they're much better off and they have a solid foundation set out already. Just a matter of more entry-level vehicles and more everyday vehicles people need worldwide.

 

[Willy]

its all about china and baby jeeps

 

[tony]

With cars like the new cherokee and renegade, it's bound to happen. especially in markets like china. but they should expand more.

 

[4x4]

So 300,000 to go.

New Jeep Cherokee and Renegade maybe? The Renegade is meant to come out in Geneva but will be sold as a 2015 model.

But will it be sold in 2015 or late 2014.. That is the question....

They need all the help they can get if they want to get that 300k increase. That is a massive goal with just one new model.

 

[tony]

So 300,000 to go.

New Jeep Cherokee and Renegade maybe? The Renegade is meant to come out in Geneva but will be sold as a 2015 model.

But will it be sold in 2015 or late 2014.. That is the question....

They need all the help they can get if they want to get that 300k increase. That is a massive goal with just one new model.

it's a big milestone, a lot to do to achieve that in the time frame they have. but it can be done.
They have a solid vehicle, the Cherokee, which should make up a lot of their sales.

 

[4x4]

The lofty goal is likely justified by Jeeps goal to become an international brand - or at least beyond America.

The quivering North American market pales in comparison to the exploding auto market in Asia.

A small car like the Renegade, being an American brand, could do very well in Asia for its size and likely low pricing.

China/India + Small Jeep + new Cherokee model = 200k + in units sold?

MAYBE

 

[tony]

Or maybe they felt left after a ton of car makers had great things to say about themselves and they wanted to show they still believe they can do better