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Good article, thanks for posting:

On the Renegade's international makeup:
"It's yummy. Just like pizza, but not just any pizza. Michigan pizza. The idea is people will keep coming back after they get a taste of this thing."

On the evolution of the modern design process:
"It's gone from an analogue world to a digital world, right before my eyes."

I'm glad he is one of the suits and not one of the engineers, it has been a digital world for decades. Sounds like he is a candidate for president or CEO with that kind of quip.
 
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I'm glad that Fiat and Chrysler are working with each other instead of suffering from in fighting. The product proves that they are functioning well. I wonder if Fiat will be able to accept help from Chrysler and jeep in the same way that Jeep has accepted influence from the European arm.
 

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Do you guys think that they really took the best of both worlds and did it at the best they could or could they have gone a bit beyond and in the end curn out a better product?
Keep in mind renegade isn't jsut a product of "the best of both worlds" it's also the product of a third input from FCAs attempt to leverage cheaper skilled labor in India to do a lot of computational analysis of the platform.

Simulation ahead of prototyping has had serious impact on the quality and safety of the auto industry, the question is if more is really better or if we hit the point of diminishing returns. It is entirely possible that it could have paid off in terms of value for the dollar.

I wonder if anyone is simulating contact with interior materials to project durability and the parts users will actually primarily come in contact with to manage costs and focus premium materials where they count.
 

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We also do have to keep in mind this is marketing speak. I'm not saying its not true but I am saying that we never get to know what a purely Jeep effort would of been like, they're also NEVER going to tell us that developmental stage was wrought with disagreements over who runs the coffee machine...

Thanks for the link though...
 

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We also do have to keep in mind this is marketing speak. I'm not saying its not true but I am saying that we never get to know what a purely Jeep effort would of been like, they're also NEVER going to tell us that developmental stage was wrought with disagreements over who runs the coffee machine...

Thanks for the link though...
There's really no vehicle development that is solitary. They all use third party contractors for something on any given vehicle. The technical people generally play fine together. The bean counters and management? Not necessarily.
 

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Keep in mind renegade isn't jsut a product of "the best of both worlds" it's also the product of a third input from FCAs attempt to leverage cheaper skilled labor in India to do a lot of computational analysis of the platform.

Simulation ahead of prototyping has had serious impact on the quality and safety of the auto industry, the question is if more is really better or if we hit the point of diminishing returns. It is entirely possible that it could have paid off in terms of value for the dollar.

I wonder if anyone is simulating contact with interior materials to project durability and the parts users will actually primarily come in contact with to manage costs and focus premium materials where they count.
Testing is one thing i hope they're doing to these parts to see how durable they are. Just not sure how we can find that out.
 

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There's really no vehicle development that is solitary. They all use third party contractors for something on any given vehicle. The technical people generally play fine together. The bean counters and management? Not necessarily.
For sure, what I mean is that Jeeps people will have a different vision and a different cost threshold than the FIAT boys. Were certain concessions made to the Jeep to make it more viable as a FIAT later on? Again just devils advocate curiosity...
 
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