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Discussion Starter · #1 ·
No I have not cracked my head on a falling piece of ice. We know what FIAT is projecting for the Renegade and 500X, but I wanted to look at what the current demand for baby jeeps has been and see if maybe we can learn something or nothing...

To do this I pulled the sales figures for the Patriot and Compass.

Patriot:

2007: US 40,434 CAN 9,629
2008: US 55,654 CAN 13,836
2009: US 31,432 CAN 7,998
2010: US 38,620 CAN 10,753
2011: US 54,647 CAN 8,421
2012: US 62,010 CAN 6,667
2013: US 75,797 CAN 5,372
2014: US 12,043 CAN 698

Compass:

2006: US 18,579 CAN 2504
2007: US 39,491 CAN 10,229
2008: US 25,349 CAN 9,423
2009: US 11,739 CAN 5,176
2010: US 15,894 CAN 4,610
2011: US 47,709 CAN 6,619
2012: US 40,235 CAN 6,003
2013: US 52,993 CAN 6,228
2014: US 8,422 CAN 733

However because it seems like Renegade will be replacing both the Compass and the Patriot, It would be fair to combine both their figures. Using 2013 as the benchmark you get a total of 128,790 baby Jeeps sold in the US only, that figure jumps to units. Now consider this from AutoNews:

he company has not released sales targets, but supplier sources have told Automotive News Europe that Fiat and Jeep plan annual production of up to 280,000 units of the two models. Jeep's volume will be about 150,000, while Fiat's version will account for 130,000 units.
Now lets go back to the 140,390 baby Jeeps moved in 2013 in North America alone; IF, and of course this is a massive IF, the Renegade at least replicates the Compass/Patriot tandem Jeep will be looking at a reserve of 9,610 units for the rest of the world after satisfying North America.

However if the Renegade does see that type of demand its likely it will be the North American clientele that will be left in the cold, as it seems the focus for the Renegade will be the world market.
 

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There is going to be a Fiat version of the Renegade? I wasn't aware of that. Is that the Fiat 500X, or just a rebadged version of the Renegade?

I think the US will not be the priority for this vehicle, at least not at first. I'm not sure if that means demand will be less in the US though. It may just mean that the people in the US have to wait for Europeans to get their hands on the Renegade first.
 

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It is being released in Europe first. The Fiat 500X is not a rebadged Renegade, they do share a platform. Not sure what they are talking about the Jeep version vs the Fiat version, the only thing I have heard about different versions was based on engines being available in different regions.

Scott
 

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Discussion Starter · #6 ·
It is being released in Europe first. The Fiat 500X is not a rebadged Renegade, they do share a platform. Not sure what they are talking about the Jeep version vs the Fiat version, the only thing I have heard about different versions was based on engines being available in different regions.

Scott
They're talking about sales volumes. Considering the amount of component sharing the Renegade/500X are about as close as you can get to badge engineered without being badge engineered. Thats a knock on the FIAT not the Renegade...

The point being that last year alone North America bout 140,000 units of baby Jeeps. If that demand is replicated for Renegade there are going to be many North American consumers left in the cold, especially if the world market gobbles it up like Sergio thinks...
 
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