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Discussion Starter · #1 ·
Jeep Renegade Priced From $18,595…

MAYBE, autoblog reported these prices.

Renegade Base Price - $18,595
Renegade Trailhawk $25,895

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Pricing for new vehicles seem to have a way of slipping out early online, and looks like the Jeep Renegade is the latest victim.

According to Autoblog, the Renegade will carry a base price of $18,595, while the off-road equipped Trailhawk model will go for $25,895. That makes the Renegade slightly cheaper than a Nissan Juke, but about $4,000 more expensive than a Kia Soul.

Before reading into this too much though, know this. The pricing was the result of a simple google search that revealed the numbers on Jeep’s consumer website, and coincidentally, the starting price for the Renegade is identical to the base cost of a current Jeep Compass. It could be that the Renegade is picking up where the Compass left off, or it may also be a case of crossed wires.

Jeep officials still won’t comment on price, but did reveal the timeline for the Renegade’s launch. Jeep communications manager Todd Goyer told Autoblog that the Renegade will hit US dealers in the first quarter of 2015.
 

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2015 Jeep Renegade will NOT Start from $18,595

http://www.carscoops.com/2014/03/2015-jeep-renegade-will-not-start-from.html



Did you hear about Autoblog.com's discovery on the pricing for the 2015 Jeep Renegade that shows up on Google Search? Well, it’s not true as the description that pops under the title and reads "MSRP * Starting At $18,595 Price as shown $25,895" refers to the 2014 Compass, not the upcoming Renegade.
How did we find out? Well, without plunging into deep technical details, we surfed through Jeep's Renegade dedicated online page and found the code snippet that applies to the prices and which we screen-printed for proof (see below).

Besides matching what Jeep's asking for the Compass on its very own page, the pricing data clearly states it's from / for the Compass. In the same page, you'll also find all starting prices for the rest of the range.

If you're wondering, the reason why it shows up on Google search when you type, for example, "2015 Jeep Renegade starting from", is that the Compass' pricing data appears first in the coding and that's what Google's indexing machine picks up and lists on search. In order for the prices to go away from search, Jeep will need to hide (through coding) all pricing data.
 

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Discussion Starter · #8 ·
Can't blame them for doing that. The pricing they originally reported did seem fitting. One thing for sure is that this did a lot for them when it comes to views.
 

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Likely They Don't Know Pricing Yet

I suspect that given the ebb and flow of the new vehicle market Jeep has not yet set a base price and will only ballpark prices for the new Renegade until they get closer to actual production and delivery in the U.S. It is high-risk in today's market to put forward a price in concrete with U.S. delivery nearly a year off. If they set it too high, it may scare off potential customers that they can't get back. Too low and they have to raise before delivery, they also lose customers on the "credibility" issue. They know the range, but not the actual dollar. Too many variables (like raw material costs, value of dollar, potential shipping costs, fuel prices, etc.) between now and then.
 
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