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Maybe there is Hope for Renegade Diesel...

10547 Views 14 Replies 6 Participants Last post by  tony
Looks like the Soul might be getting a diesel option...

http://www.thetruthaboutcars.com/2014/07/kia-eyeing-diesels-for-u-s-market/
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Interesting that the Soul might get a diesel engine. It doesn't strike me as the diesel type of vehicle. I am guessing that Jeep will be watching closely to see if this other vehicle comes to market, and if it is successful if/when it does come to market.

I just think it would be weird to have a Kia Soul diesel on the market and no Jeep Renegade diesel on the market. That would be embarrassing for Jeep IMO.
whats embarrassing for Jeep is how they treat the ECO GC. they lock it into a $50K + package, on top of the $5K premium paid out for the motori diesel. Of course no one is interested in that.

Because GC struggles to sell diesels, Jeep wont sell any other diesels here until they see an improvement in the GC diesel take rate...
Do you mean that you have to get a certain trim level of GC to even be able to opt for the diesel which adds another $5,000 to the price? Maybe if they offer the GC diesel at a slightly lower price more people would opt for it.
As auto manufactures are pressed to meet CAFE requirements, you will see more and more diesel applications. Here's a better explanation: "The average fuel economy for cars must improve from the current 27.5 mpg, where it has been since 1990, to 37.8 mpg by 2016. The truck standard has to rise from 23.5 mpg to 28.8. This means cars must improve by 37 percent, trucks by 23 percent. Combined, cards and trucks in 2016 should average 34.1 mpg, up 35 percent from the current 25.3 mpg - a jump of 5.1 percent per year." - http://www.caranddriver.com/features/how-automakers-will-meet-2016-cafe-standards
This is one reason why we are seeing a push for more diesels and improved diesel technology in North America, especially the United States.
I would be really surprised if Jeep doesn't do this to it's renegade. Chrysler has the tech already and are using it, they just need to size it appropriately for the renegade and other vehicles that it will go into.
It might be worth Jeep paying attention to how the Soul diesel does first, though I think that just because its a Jeep there would be a higher take rate for the diesel Renegade than there would be for the diesel Soul.
It might be worth Jeep paying attention to how the Soul diesel does first, though I think that just because its a Jeep there would be a higher take rate for the diesel Renegade than there would be for the diesel Soul.

The Jeep Liberty CRD sold very well, very fast, and had a lot of attention. Jeep knows that the Renegade diesel would sell well here. There's got to be another reason why they aren't bringing it over the North American market.
It might be worth Jeep paying attention to how the Soul diesel does first, though I think that just because its a Jeep there would be a higher take rate for the diesel Renegade than there would be for the diesel Soul.
that's how I see it too, it would actually be interesting to see how the renegade diesel does against the kia soul diesel once both are out.
It might be worth Jeep paying attention to how the Soul diesel does first, though I think that just because its a Jeep there would be a higher take rate for the diesel Renegade than there would be for the diesel Soul.
Yup, dito Tony's remarks too. Jeep really needs to pay attention to how a comparable size 4x2 does in the US market. I'm curious about the towing capacity of a diesel SOUL.
The Jeep Liberty CRD sold very well, very fast, and had a lot of attention. Jeep knows that the Renegade diesel would sell well here. There's got to be another reason why they aren't bringing it over the North American market.
I really wanted a diesel Liberty, but they were not sold (new) in California. What few used diesel Liberty's showed up here, sold fast. I tried to buy a used one but was never on time to even see it once I found one.
that's how I see it too, it would actually be interesting to see how the renegade diesel does against the kia soul diesel once both are out.
I gotta agree with ya Tony. Jeep also needs to know the diesel 4x2 or 4x4 also has better torque that we (potential owners) want besides the better fuel mileage. More torque = better towing, better off road capability, better fuel consumption at acceleration. It's a win - win situation.
I think Jeep is looking at marketing strategies. To promote mid model sales, I believe they will add the diesel option in both the Cherokee and the Renegade in 2017. Rather than seeing sales drop off towards the end of the model year, Jeep will add the diesel to maintain higher level of sales.
Oddly enough, I think the best hope for a us diesel is for the renegade to flop in at least one diesel market.

It'll mean excess capacity on the motors quite possibly with contracts and unfavorable labor obligations.
I think Jeep is looking at marketing strategies. To promote mid model sales, I believe they will add the diesel option in both the Cherokee and the Renegade in 2017. Rather than seeing sales drop off towards the end of the model year, Jeep will add the diesel to maintain higher level of sales.
I think that this makes sense to me. If it works it would look good, but I don't think it will unless there is a bunch of people waiting on a diesel option. if not, it could end up being a bit of a disaster.

Oddly enough, I think the best hope for a us diesel is for the renegade to flop in at least one diesel market.

It'll mean excess capacity on the motors quite possibly with contracts and unfavorable labor obligations.
If it flops in a diesel market, it certainly won't be brought to NA. If it can't do well in an established diesel market, it won't do well in NA.
If it flops in a diesel market, it certainly won't be brought to NA. If it can't do well in an established diesel market, it won't do well in NA.
It could fail based on price, or other considerations.

For example, if it sells better than previous offering sin the EU, but they don't penetrate the market in china as expected, what do you do with the inventory on line for china? I don't see how you wind up at the conclusion that jeep flopping in a market they don't have much share of would nix something for the US. It could wind up in other successful diesel markets though.
It could fail based on price, or other considerations.

For example, if it sells better than previous offering sin the EU, but they don't penetrate the market in china as expected, what do you do with the inventory on line for china? I don't see how you wind up at the conclusion that jeep flopping in a market they don't have much share of would nix something for the US. It could wind up in other successful diesel markets though.
This is true, not all markets are the same, reason why they're selective about which markets they make diesel available in. Thankfully demand for diesels in America is growing with car makers slowly responding.
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