I got mine last week (about 5 weeks after I bought my Renegade). I don't know if the vehicle purchase triggered it, or if it started with registering with the Jeep App, or me ordering the 600-page owner's manual through jeep.com. I thought it was interesting that the spiral-bound pamphlet that came with it was personalized with my name, VIN number, and information about the service department at my dealer.