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Discussion Starter · #1 · (Edited)
I've seen a lot of people complaining about price, so I thought I'd put together a little comparison with some current competitors. It may be expensive in some peoples' opinion, but the pricing is definitely competitive in the market. It'll be interesting to see where the HR-V and CX-3 fall on the spectrum.
 

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I found mine! Latitude with 4x4 and the popular equipment group gets me the tigershark engine and remote start......
Okay...27500....but that's okay!!!
I'd pay that much for a Cherokee, and I just don't like the look of the Cherokee. So... now I just have to wait for it to arrive!!! :)
 

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I really like both the renegade AND the cx3. I now have a 2014 cherokee 4x4 loaded and a 2014 mazda3 i touring hatch 6m, tech, cold weather and heated seats.both are great vehicles. I could def see get cx3 as a replacement for tge mazda3 only because of awd. Otherwise its much like the 3 except no m6. I'd be concernedabout guving up the cherokee fir tge renegade for space reasons, i'll have to what uts really like. But the v6 cherokee with all the creature comforts and tech is pretty neat,
 

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I'm cutting and pasting from another thread I posted this in, forgot about this one existing.

For exmaple, FWD limited vs. similalrly equipped and loaded kia soul:

$29,320 vs $27,140. The kia gives you a panoramic sun roof rather than the plastic my sky, a bigger display on the stereo, HID headlamps, etc.

Take the subaru crosstrek. Totally loaded up similarly to a nealry totally loaded limited, both have their respective anti collision/assist stuff. $31,415 vs $30,311.

Take the encore, leather, moonroof, awd, etc. vs a similarly equipped limited renegade....$30,845 vs $31,355 for the jeep. Wait, I thought all the web sites said the jeep was competitively pried.

OK, going up against the highest priced entry in the segment, the mini countryman, similalry equipped to above, the mini is $34,450 and doesn't have as good collision avoidance stuff in the options. So jeep beats one of the name dropped list.

Then there's the juke. I'll do a lattitude vs a 4wd auto juke. $28,015 for a loaded, non-nismo version, awd. $28,015 juke vs 28,820 jeep. The jeep has a bigger engine, and blind spot monitoring, the juke has a sunroof.

The way the options are packaged, made interdependent, and priced, I don't htink that chart is fair.

You can't put a car alarm on the base version, and as far as I know that's a basic featuire on every one of those vehicles in the list, and your insurance company will charge you more for not having it. Most include AC in the base price as well, and something more than an AM/FM radio. You literally can't put the car alarm on the sport model. Taking a base lattitude, if you want an alarm, The price jumps from $22,290 all the way to $25,575. That's a **** of a cascade of interdependent option. $3200+.

I find it to be dishonest that they list these packages with reasonable prices, but in reality the packages are interlinked requiring you to add 2-3 if you add any. I don't think those charts are fair assessments at all. Almost all of the competition has things bundled reasonably, and opting out of a want to ahve to save money doesn't leave things like car alarms and AC missing on the vehicle.
 

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The Rav 4/CR-V/Escape/Tuscon/Sportage/Rogue/you-name-it all compete with the Cherokee. Why would you compare a much smaller vehicle like the Renegade and compare it to models a class up? Price isn't nearly all people compare.


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Exactly. Pricing is just scraping the surface.
All of those basically fall into the same segments and serve very similar needs and being not too far off in price make it easy to consider one over the other.
 

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The Rav 4/CR-V/Escape/Tuscon/Sportage/Rogue/you-name-it all compete with the Cherokee. Why would you compare a much smaller vehicle like the Renegade and compare it to models a class up? Price isn't nearly all people compare.


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I think they become comparable because of the price. Why would I pay $32K for a Renegade when I can get a bigger, similarly equipped vehicle (Cherokee, CX-5, Rouge) for the same price, or less? Fuel economy for the Renegade is obviously still a question mark, but how much better could it realistically be? 3 or 4 MPG isn't a deal breaker.
 

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I think they become comparable because of the price. Why would I pay $32K for a Renegade when I can get a bigger, similarly equipped vehicle (Cherokee, CX-5, Rouge) for the same price, or less? Fuel economy for the Renegade is obviously still a question mark, but how much better could it realistically be? 3 or 4 MPG isn't a deal breaker.
You're making the assumption that bigger = better. I'd venture to say that most people shop these small SUVs not because of price (all of them can get quite pricey for a small vehicle, and there are far more affordable vehicles on the market), but because of their small size yet generous space and utility (respective to their size). If the most bang for the buck was the driving issue, you'd see nothing but un-optioned base model vehicles rolling around because, for most car makes/models, loading up the vehicles with options always gets pricey and there will always be overlap with some other model (whether in the same range, or other models/makes).

You're starting to get into the "value" of the Renegade versus other vehicles, and that will be different for everyone as we all value certain aspects of our vehicles more than others. For example, we aren't concerned about the cost of the vehicle because we can comfortably afford anything in the class. Our "value" is instead placed on style/equipment/features/options/driving pleasure and which vehicle in the segment offers the best combination of those attributes. Getting a larger vehicle, no matter how much "more" vehicle you can get for the same price, isn't what we want.
 

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The Rav 4/CR-V/Escape/Tuscon/Sportage/Rogue/you-name-it all compete with the Cherokee. Why would you compare a much smaller vehicle like the Renegade and compare it to models a class up? Price isn't nearly all people compare.


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Because when you compare options AND price in a similar package, and the next class up sells similar for less with more space, it WILL be cross shopped in the US. Cross shopped hard. It's just the way it is. Bigger is often perceived as better. The mini countryman and nissan juke are sort of counter programming to that, and the market tells them that's worth about 30k units a year.

Based on comments from jeep brass and how much production capacity is online worldwide, that 30k range is likely considered a failure. The jeep brand might help them ship more than that, but how much? If you look at FCA's stated goals for increased sales, they either have to double the margin of the patriot or double the sales volume, and it ships well above the 30k unit mark. Looking at capacity, it says they want to ship between 100k and 150k units in the US. Looking at the MSRP and options, it says they want to sell between 30-50k units.

But that is more the success or failure mark, this is price vs. competitors. If I sell you a car that costs the same as something else, even if it is out of that class, it's a competitor. If I don't like hte renegade, I'm probably not going to jump to a BMX x5 as consideration. Lots of people who choke on the configurators pricing may very well look at a cx-5, rogue, etc despite them being a c-class becuase the options are packaged and or priced right to be priced the same or less than the renegade.

To put it in perspective, I'd like a trialhawk with the beefed up stereo, trailer hitch, sunroof, and a car alarm. Everything else I could care less about. MySky isn't a sunroof, and even deleting it I'm looking at $32,320. I can go get the 2.5 liter cx-5 Configured with the same options I want, it comes in well under that MSRP, plus it carries some nice incentives now. But I don't get the trailhawk off road stuff. OK, so configure the lattitude. The CX-5 with the options I want is STILL cheaper MSRP, although not by much. I do get more cargo space though, which I will use regularly. This i what makes it competition. I like the renegade because of features and styling. It's not the only thing I like, and I'm certainly not sitting here asking how I can manage to afford a jeep logo. SOmething tells me jeep cares about that kind of math because they want to attract new buyers who haven't been loyally purchasing jeeps.

If I were telling myself that the renegade looks like more fun than the other ones, AND I got to keep $1500 in my pocket vs. the competition, it'd be a matter of talking myself out of it instead of talking myself into it.
 

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Because when you compare options AND price in a similar package, and the next class up sells similar for less with more space, it WILL be cross shopped in the US. Cross shopped hard. It's just the way it is. Bigger is often perceived as better. The mini countryman and nissan juke are sort of counter programming to that, and the market tells them that's worth about 30k units a year.

Based on comments from jeep brass and how much production capacity is online worldwide, that 30k range is likely considered a failure. The jeep brand might help them ship more than that, but how much? If you look at FCA's stated goals for increased sales, they either have to double the margin of the patriot or double the sales volume, and it ships well above the 30k unit mark. Looking at capacity, it says they want to ship between 100k and 150k units in the US. Looking at the MSRP and options, it says they want to sell between 30-50k units.

But that is more the success or failure mark, this is price vs. competitors. If I sell you a car that costs the same as something else, even if it is out of that class, it's a competitor. If I don't like hte renegade, I'm probably not going to jump to a BMX x5 as consideration. Lots of people who choke on the configurators pricing may very well look at a cx-5, rogue, etc despite them being a c-class becuase the options are packaged and or priced right to be priced the same or less than the renegade.

To put it in perspective, I'd like a trialhawk with the beefed up stereo, trailer hitch, sunroof, and a car alarm. Everything else I could care less about. MySky isn't a sunroof, and even deleting it I'm looking at $32,320. I can go get the 2.5 liter cx-5 Configured with the same options I want, it comes in well under that MSRP, plus it carries some nice incentives now. But I don't get the trailhawk off road stuff. OK, so configure the lattitude. The CX-5 with the options I want is STILL cheaper MSRP, although not by much. I do get more cargo space though, which I will use regularly. This i what makes it competition. I like the renegade because of features and styling. It's not the only thing I like, and I'm certainly not sitting here asking how I can manage to afford a jeep logo. SOmething tells me jeep cares about that kind of math because they want to attract new buyers who haven't been loyally purchasing jeeps.

If I were telling myself that the renegade looks like more fun than the other ones, AND I got to keep $1500 in my pocket vs. the competition, it'd be a matter of talking myself out of it instead of talking myself into it.
And that is what YOU are valuing and were hoping to find in the Renegade, equipment for a certain cost threshold. You're telling us that you're not shopping for a small SUV, but rather the "most" SUV you can get for your money. If you were only shopping small SUVs because that is the type of car you want, then the Renegade becomes a very viable option in the market because it's small SUV competitors are similarly-priced and can even get more expensive. I used to think that I was odd when it came to cars because though I factored in cost to my purchases (10 new cars and several used cars) it wasn't the driving factor of the purchase. I wanted a certain type of vehicle, assessed the market to see which ones I could afford (which was sometimes the difference between new and used), and shopped accordingly. Certainly a lot of people will see a certain price and say to themselves, "hey, I can get XYZ vehicle for the same amount of money and it's bigger," but far from everyone will make that leap. Downsizing, as it applies to many, many aspects of life, is a giant trend in this country (and has been throughout much of the world for a long time) and it's why the small SUV market is expected to explode in the coming decade. Cost of the small SUVs is but one of the factors. Again, people will follow your train of thought, but far from everyone, maybe not even the majority.
 

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And that is what YOU are valuing and were hoping to find in the Renegade, equipment for a certain cost threshold. You're telling us that you're not shopping for a small SUV, but rather the "most" SUV you can get for your money. If you were only shopping small SUVs because that is the type of car you want, then the Renegade becomes a very viable option in the market because it's small SUV competitors are similarly-priced and can even get more expensive. I used to think that I was odd when it came to cars because though I factored in cost to my purchases (10 new cars and several used cars) it wasn't the driving factor of the purchase. I wanted a certain type of vehicle, assessed the market to see which ones I could afford (which was sometimes the difference between new and used), and shopped accordingly. Certainly a lot of people will see a certain price and say to themselves, "hey, I can get XYZ vehicle for the same amount of money and it's bigger," but far from everyone will make that leap. Downsizing, as it applies to many, many aspects of life, is a giant trend in this country (and has been throughout much of the world for a long time) and it's why the small SUV market is expected to explode in the coming decade. Cost of the small SUVs is but one of the factors. Again, people will follow your train of thought, but far from everyone, maybe not even the majority.
I think we might have different definitions of small suv's. Our other vehicle is a Chevy Suburban, so we're in the market for a suv that is smaller than that and gets better gas mileage. To me, the Renegade, Cherokee, CX-5 and Rouge are all small suv's that I'm considering. Your comp set might be different, but these four check pretty much all the boxes as far as what I'm looking for. While we don't know dealer incentives or discounts yet, you can absolutely get better value for less money with any of those other 3 vehicles.
 

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I agree that bigger does not mean better. I'm a single guy with no kids, and I cannot even remember the last time someone sat in my backseat. So I actually prefer a smaller car as they are more nimble and get better gas mileage. I'd buy 2-seater SUV if they made such a thing. I just want the higher seating position (I have a bad back) and the all weather 4WD capability. I also like the rugged Jeep looks.

If money were no object, I'd probably buy a Range Rover Evoque. As far as I can see, the Jeep Renegade is the only comparable vehicle at the $25-30k price point. (The Evoque runs $45-50k decently equipped). Everything else is 180+ inches long, which to me is too big.
 

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I think we might have different definitions of small suv's. Our other vehicle is a Chevy Suburban, so we're in the market for a suv that is smaller than that and gets better gas mileage. To me, the Renegade, Cherokee, CX-5 and Rouge are all small suv's that I'm considering. Your comp set might be different, but these four check pretty much all the boxes as far as what I'm looking for. While we don't know dealer incentives or discounts yet, you can absolutely get better value for less money with any of those other 3 vehicles.

Pretty much everything on the market is smaller than a Suburban ? Let's go with "really small" SUVs as the Renegade's segment. We're not shopping anything larger than the Renegade's segment. If we were we'd probably have an X3 diesel, GLK250, or a Q5 TDI in the driveway. Similar to what Eric mentions above, we want a particular vehicle type and the vehicles you mention fall outside that type because they're larger.



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