[fmunk]

Urban dwelling Millennial hipsters. Wall-to-wall marketing cliché in Jeep's first US commercial spot for the Renegade:

https://www.youtube.com/watch?v=YM-th85hRUU

And people are not liking it:

http://jalopnik.com/which-hipster-cliche-in-this-jeep-ad-do-you-want-to-sla-1698513974

 

[teddyfirehouse]

Haha oh man so heavy handed and awkward, anyone who was genuinely hip would see through this BS, so I guess they're targeting the not-self-aware crowd? Or wanna-be cool crowd? I cringed during this commercial, and I'm a 31 year old urban-dwelling graphic designer admittedly quasi-hip type and if they're trying to market to me with this they missed the mark. Still want that trailhawk from the commercial though Let the car do the talking!

 

[fmunk]

Let the car do the talking!

I've worked as art director for 3 automotive brands and I agree with that sentiment wholeheartedly. But, the clients never see it that way.

 

[Incognito]

That was like watching a square dad trying to use slang while talking to his kid.

 

[miniJeepTV]

Still want that trailhawk from the commercial though Let the car do the talking!

Is that because it's got the MySky? Perhaps only hipsters are allowed to have the MySky. I say bring MySky to the common man.

 

[Bionic]

Maybe it's code for "Trade your Element in for this".