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Haha oh man so heavy handed and awkward, anyone who was genuinely hip would see through this BS, so I guess they're targeting the not-self-aware crowd? Or wanna-be cool crowd? I cringed during this commercial, and I'm a 31 year old urban-dwelling graphic designer admittedly quasi-hip type and if they're trying to market to me with this they missed the mark. Still want that trailhawk from the commercial though :D Let the car do the talking!
 

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Still want that trailhawk from the commercial though :D Let the car do the talking!
Is that because it's got the MySky? Perhaps only hipsters are allowed to have the MySky. I say bring MySky to the common man.
 
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