Ostensibly FCA has made a massive error in perception, two cars, one architecture, almost harks back to the halcyon days of the Dodge, Plymouth and Chrysler Neon, THOSE were the days. Kidding.
Right, obviously its easy to assume that there has been a gross over calculation of what the segment will take and what the segment will demand. On the surface it would seem that Renegade and 500X will be making similar value propositions. But remember the old adage about ducks feet?
Can the two co-exist, well why not? They're going to be speaking to nearly exclusive audiences, the 500X is more fashion forward, I won't call it cute, but its not brutal. While Renegade offers the rough and tumble, the rugged if you will. Is it wrong to think of them as male and female?
Think of the Renegade as offering a functional value proposition, one based on capability and action. While the 500X offers a design based pitch, stylish, sleek and chic.