Jeep Renegade Forum banner
1 - 8 of 8 Posts

·
Registered
Joined
·
1,208 Posts
Discussion Starter · #1 ·
Well it looks like Jeep is finally getting the Renegade marketing into full swing in the U.S.

[URL=http://www.jeeprenegadeforum.com/forum/usertag.php?do=list&action=hash&hash=RENEGADELIFECONTEST]#RENEGADELIFECONTEST [/URL]

NBCUniversal and the Jeep Brand Launch Multiplatform Partnership With Largest [URL=http://www.jeeprenegadeforum.com/forum/usertag.php?do=list&action=hash&hash=RENEGADELIFECONTEST]#RENEGADELIFECONTEST [/URL] Social Commercial Across Bravo, E!, NBC and SyFy

Viewers Have Chance to Travel to iHeartRadio Music Awards, Film Custom Spot to Air During March 29 Awards Show and Win 2015 All-new Jeep Renegade

February 9, 2015 , New York - NBCUniversal and the Jeep brand today announced a strategic partnership anchored in a first-of-its-kind, scaled social commercial across Bravo, E!, NBC Entertainment and Syfy to celebrate the launch of the all-new 2015 Jeep Renegade. Beginning February 8 through March 2, NBCUniversal will air network-specific call-to-action spots that will encourage viewers to share photos embodying their “Renegade spirit,” using the [URL=http://www.jeeprenegadeforum.com/forum/usertag.php?do=list&action=hash&hash=RENEGADELIFECONTEST]#RENEGADELIFECONTEST [/URL] hashtag on Instagram or Twitter in real-time, for the chance that their photos will be included in future commercial spots. Additionally, three participating viewers will be chosen to fly to Los Angeles to attend the iHeartRadio Music Awards and film a custom, NBCUniversal-produced Jeep Renegade spot that will air during the iHeartRadio Music Awards on March 29.

This multiplatform campaign will drive awareness in advance of the iHeartRadio Music Awards and its inaugural Jeep brand-sponsored “Renegade” award.

These winning viewers also will receive an all-new 2015 Jeep Renegade.*

http://media.chrysler.com/newsrelease.do?&id=16362&mid=

https://twitter.com/hashtag/renegadelifecontest

HOW TO ENTER

Show the world how you refuse to be defined. Submit photos or videos on Instagram with the hashtag

[URL=http://www.jeeprenegadeforum.com/forum/usertag.php?do=list&action=hash&hash=RENEGADELIFECONTEST]#RENEGADELIFECONTEST [/URL] and you could win.



http://www.jeep.com/en/renegade-life/contest/
 

·
Registered
Joined
·
953 Posts
I'm sure that it will get some people engaging. What I am not sure of is whether this will actually cause anyone to buy the Renegade. It should definitely get more people to know that the Renegade exists, and that is an end in itself I suppose.
 

·
Registered
Joined
·
1,208 Posts
Discussion Starter · #3 ·
Perhaps they will offer a free Renegade to a Jeep Renegade forum member contest :eek:
 

·
Registered
Joined
·
234 Posts
I'm sure that it will get some people engaging. What I am not sure of is whether this will actually cause anyone to buy the Renegade. It should definitely get more people to know that the Renegade exists, and that is an end in itself I suppose.
its pandering to base narcissism, show everyone how special and individual you are!
 

·
Super Moderator
Joined
·
3,616 Posts
I'm sure that it will get some people engaging. What I am not sure of is whether this will actually cause anyone to buy the Renegade. It should definitely get more people to know that the Renegade exists, and that is an end in itself I suppose.
That is really the only purpose of advertising. It only influences buying choices by making you aware of what is for sale. There are some small other effects, but they are essentially rounding error.
 

·
Registered
Joined
·
21 Posts
PLUS, I do not believe anyone should EVER have to join a website in order to enter a contest. Sorry, but I am not willing to create an instagram account for this. I think it is a waste of resources ans privacy to have to create an account to enter.
 

·
Registered
Joined
·
1,208 Posts
Discussion Starter · #8 ·
PLUS, I do not believe anyone should EVER have to join a website in order to enter a contest. Sorry, but I am not willing to create an instagram account for this. I think it is a waste of resources ans privacy to have to create an account to enter.
Sort of like packaged food saying something is "Free", no purchase necessary, see details inside package...
 
1 - 8 of 8 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top