While we only have one hasty month of data to build off (North American) shall we look at how the Renny faired against the segment?
Naturally month 1 was never going to be impressive, especially an abbreviated one. But what is impressive is that Jeep sold more models in March 2015 then they ever have. Ever. Blowout pricing on the Pats pumped out the most volume of them also since ever, as well as the Wrangler having its best month, ever.
Europe paints us a more interesting picture with the Renegade being on sale there since Q3 last year.
Three times a fad, ~3,500 units average over the last three months, March numbers haven't been reported, me might not get them until next quarter. But to put the renegades popularity in perspective, the Jeep brand sold 5,858 and 6,267 units total, in January and February respectively. I'm not sure if Europe is telegraphing anything about North American sales, I do doubt the Renegade will make up half of the US sales mix, but its popularity is undeniable...