Thanks, saved me some time. I agree it looks like they broke the embargo.
I'm not digging those prices. They aren't bad until you look at the packages. Likely most everything shipping that isn't a sport is going to ahve the safety and security package at least. Why? Because that's the only way I see to get a car alarm, which is a pretty basic item these days. I doubt that is going to be a $200 option.
If they decide that a trailhawk means safety and security group, popular equipment group, and mysky, it means the THs you find will likely msrp for at least $28,995. That's kind of steep. If they don't bundle mysky for the majority of TH units, that'll knock off $1000-1500. AT $27,500, I'm either going to have to like it a lot, or there has to be some decent margin vs. invoice and/or incentives, and dealers willing to negotiate.
Also, a base limited FWD is $25k. If I assume that you have to pay more for leather, mysky, and premium sound, a comperably equipped kia soul, which currently dominates the b-segment box on box market by a LOT, is only about $23k. If you assume MSRP on those three options is about $3k, which isn't being out there on price relative to the market for such options, you are looking at $28k vs. a bit over $26k for a similarly equipped soul.
Looking at various jeep products, 5% below MSRP + about $1000.00 in incentives isn't an unreasonable expectation fro street price. If I apply that to the above, you are looking at approximately $25,600 for the limited FWD vs a similarly equipped soul's $22k-ish street price.
It's not what I would call aggressive pricing. For a loaded limited, it probably only rings up a couple hundred under the equivalent buick encore that FCA name dropped and if you nit pick, a bit cheaper than the juke nismo RS, although I'm not sure that is a fair cross shop. If the SL is considered the fair cross shop, it's likely coming in a several hundred over it.
We'll see what the trax brings to the table. Other than the soul, it seems the whole segment has some pricing issues vs. stepping up to one of the smaller c-segment CUVs out there.
We'll see, but if they hoped to exceed patriot sales numbers, I'm not sure they priced it right. They priced it commensurate with models shipping ~30k units annually.
