The Jeep Renegade has been on sale in Europe since September of 2014, and so far its sales have been good, but not great. it could be the case that this is because it hasn't quite picked up steam yet, but the other possibility is that it could be a sales flop. There are reasons to believe that either side of the debate is true.
The Jeep Renegade is competing in the compact SUV segment, which is a very crowded and competitive segment. That means that doing well is a high order in the first place. While the Jeep Renegade does offer great design, a good engine and a nice interior, it falls short when it comes to fuel efficiency -- consistently ranked as the number one priority of car buyers. The segment leaders for fuel efficiency are the Nissan Juke and the Honda HR-V.
One of the Jeep Renegade's greatest strengths is also one of its weaknesses. The Jeep Renegade is an off-road capable vehicle. It has 4WD and lives up to Jeep's reputation for trail-ready vehicles. The question is whether the general public care about off-roading capabilities. Sure it will appeal to off-road enthusiasts, but that is only a small segment of the compact SUV segment.
Concrete numbers on sales data isn't quite available yet, but from what I have found it seems that the Renegade isn't about to start competing for the top of the segment. That may have never been the goal though. Sales have been improving since September each month. September saw 361 sales, October 1,401 and November 2,281.
Only time will tell if the Renegade will be a sales success, and the American market could be a whole other story.